Sherry FitzGerald Acquires Simon Brien Residential, Northern Ireland’s leading residential estate agent


Sherry FitzGerald Acquires Simon Brien Residential, Northern Ireland’s leading residential estate agent


Sherry FitzGerald Group, Ireland's leading property and financial services advisory firm, is pleased to announce it has acquired one of Northern Ireland’s leading estate agents, Simon Brien Residential. This strategic move marks a significant expansion for Sherry FitzGerald Group into the Northern Ireland market and reinforces its leadership position in the market.


Simon Brien Residential (SBR) will continue to trade under the same well-established brand from its four offices which currently sell over 1,250 properties per year across Northern Ireland. Simon Brien remains as Managing Director in addition to the senior management team of Samuel Dickey, Thomas O’Doherty, Karen Wilson, Tiffany Brien, and Mark Leinster. SBR comprises 35 professional staff operating from offices in Lisburn Road, East Belfast, Newtownards, and Holywood.


Sherry FitzGerald is focussed on growing both organically and through acquisition and SBR will be a material contributor to both]. With a legacy spanning over four decades, Sherry FitzGerald has consistently set industry standards in Ireland, providing a comprehensive range of property services, including residential and commercial sales, lettings, financial services, and property management.


Steven McKenna, CEO of Sherry FitzGerald Group, said, “We are delighted to welcome Simon Brien and his team to the Sherry FitzGerald Group in our strategic venture in Northern Ireland. This collaboration aligns seamlessly with our collective vision to reshape property and financial services through innovation, and excellence. Together with Simon and his team, we aim to establish the foremost estate agency network in Northern Ireland, offering clients a unique experience led by talented professionals, cutting-edge technology, and our trusted brands. This partnership presents exciting opportunities to redefine the industry, setting new standards of excellence in property and financial services."



Simon Brien, Founder of Simon Brien Residential (SBR) said: “This is a brilliant opportunity for both the staff and clients of our company and one that will bring rapid and positive change to the market here in Northern Ireland. Not only will the technology and platforms developed by Sherry FitzGerald assist us with growth, but the Group’s strength and reach gives us the opportunity for expansion in Northern Ireland. Additionally, Sherry FitzGerald’s affiliation with Christies International Real Estate gives us access to an international platform.”


“While it will be business as usual across our offices, we now have the chance to collaborate with unified strength, networks, and technology. Our goal is to provide a seamless experience for clients, while anticipating exciting developments in future business expansion here in Northern Ireland. We look forward to working with Steven McKenna, CEO of the Sherry FitzGerald Group, and our new Sherry FitzGerald colleagues to continuously evaluate and upgrade client systems. We now have a unique opportunity to stay ahead of the curve and maximise opportunities and sales for our clients, while simplifying the house purchase process for our buyers”.



Key Highlights:


  • Sherry FitzGerald Group, Ireland’s largest estate agent, acquires Simon Brien Residential (SBR), a leading residential estate agency in Northern Ireland.
  • Simon Brien Residential (SBR) will continue to operate under its established brand, led by Simon Brien as MD and the Senior Management Team.
  • Business as usual for the Simon Brien Residential (SBR) team and clients, with exciting times ahead for business development in the future.
  • Expansion plans include the creation of a strong alliance between the two brands, with the vision of extending the Simon Brien Residential (SBR) branch network across Northern Ireland through own offices and franchise opportunities.
  • Simon Brien Residential (SBR) currently operates four offices, selling over 1250 houses annually across Northern Ireland.
  • Sherry FitzGerald is the exclusive Irish affiliate of Christie’s International Real Estate.



For media enquiries, please contact:


Jill O’Neill, PR Director, Sherry FitzGerald Group

Phone: +353 1 2376 500 / +353 86 252 3277,


Paul McErlean

Phone: +44 77 7173 2882,



Notes to Editor:


About Simon Brien Residential:

Evolving from The Eric Cairns Partnership and BTWShiells Residential, Simon Brien Residential retains the same management team and senior staff, a team with over 30 years’ experience that has delivered over 20,000 house sales in Northern Ireland and £½ billion in land sales. The company operates in all areas of the residential market, including country houses, premier homes, all private residential properties, new developments, as well as land sales and consultancy. Additionally, SBR offers services in lettings and property management, and also offers mortgage and financial services.


About Sherry FitzGerald Group:

Sherry FitzGerald Group is Ireland’s largest estate agent with over 100 offices, including 73 operated by franchise members, employing over 550 people nationwide. It comprises five key divisions, being residential, new homes, commercial, lettings, and financial services.