Simon Brien Unveils Fresh New Look Following Acquisition by Sherry FitzGerald
Tuesday, 27th August 2024 - Simon Brien, one of Northern Ireland’s leading estate agents has unveiled its striking new brand identity following its acquisition by Sherry FitzGerald in February. This exciting evolution, showcased at the annual Simon Brien Golf Day at the Royal Belfast Golf Club, marks a significant milestone in the company's journey.
Since the acquisition, Simon Brien has maintained seamless operations for clients while revitalising its brand and integrating cutting-edge technology behind the scenes. Belfast-based brand and design agency, Clever Ghost, was retained to recraft and modernise the identity, which now features rich red as its dominant colour, signifying a new and contemporary direction for the Simon Brien brand. The new look was revealed during a celebratory evening, culminating in a prize-giving ceremony and fundraiser, with all proceeds going to Helping Hand, Charity to the Royal Belfast Hospital for Sick Children.
Simon Brien, Founder of Simon Brien, expressed his enthusiasm for the revitalised brand. "I am delighted with our new look. At the heart of the Simon Brien vision is innovation, a commitment to excellence and the delivery of a best-in-class property experience. Our new identity delivers the perfect platform to take the company to its exciting new chapter.”
Steven McKenna, CEO of Sherry FitzGerald Group, also commented on the developments since the acquisition. "This has been an exciting time for both companies. Together with Simon and his team, we aim to establish the foremost estate agency network in Northern Ireland. Expansion plans include the creation of a strong alliance between the two brands, with the vision of extending the Simon Brien branch network across Northern Ireland through wholly owned and franchise opportunities. This partnership is set to redefine industry standards, setting new benchmarks for excellence in property and financial services, and delivering exceptional results for our clients."
The rebranding initiative reflects Simon Brien’s commitment to staying at the forefront of the real estate industry, providing clients with superior service and innovative solutions. As the company moves forward with its new look, it continues to prioritise its core values of integrity, professionalism, and customer service.
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